It’s hard to believe Samsung’s new, matte The Frame is actually a TV

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Some people don't care about having the best TV specifications or picture quality. There are a lot of people who don't like having a traditional TV in their living room. The people who turned The Frame TV into a big hit are the same people who did that. I have family members and co-workers who have all bought The Frame in the last year because of how well it disguises itself as art when not being used. You can swap between different options to get the look you want on your wall.

Some people might wish they had waited a bit longer to buy. The Frame almost looks like canvas because of the new display that cuts back on glare. I recently had the chance to check out the new Frame and compare it to the older one, even though the older one was not as glossy as the new one. I wondered if I was looking at an actual TV set and had to get up close to find something. They were there.

The new Frame is the same size as before, but now comes in more sizes, ranging from 43 inches to an 85-inch giant that costs over $4,000. All have a 4K resolution. If you're interested in gaming, stick with 55 inches and above because you lose the 120Hz refresh rate if you go smaller. The TV's ports are separated into a box that connects to The Frame with a thin cable.

The star of the show is the screen. The artwork in the art store looks more realistic and convincing than ever before. The Frame has the ability to adjust display brightness and white balance for any room and environment it is in.

I'm curious about the effect a more matt finish will have on the TV's clarity and sharpness. I think The Frame won't compete with the company's new TVs in terms of picture quality when you're actually watching. Maybe the target market for The Frame doesn't care either way.

The Frame isn't the most impressive TV on the market, it has no local dimming, which is a bummer at these prices. It does support 4K gaming, so things could be worse. The Frame is a good enough TV that it looks better than any of its competitors. The art mode on my phone is not mistaken for a framed print. The market is being owned by SAMSUNG.

I'm a person who can tolerate having a regular TV in my living room and would take an OLED set over The Frame every time. I'm looking forward to reviewing the 2022 edition of the wall art TV, it's an impressive feat for the group of customers who just refuse to go that way.

Chris Welch is a photographer.