The airline is in the process of being reinvented. The airline is about to refresh its fleet with all new A330-900neos, and on top of that it is competing head-to-head with Lufthansa in more markets. The airline has revealed a new livery ahead of the first delivery of the A330-900neo. The new brand identity includes an all new livery. You may think it is, but it's not April Fools. The new livery is intended to emphasize that the airline is a leisure carrier. Condor is vacation. And vacation is stripes. Germany’s most popular leisure airline is unveiling its new brand identity today: In the future, Condor will wear stripes in five colors. Inspired by parasols, bath towels and beach chairs, Condor is evolving into a distinctive and unique vacation airline. The CEO of Condor describes this. “Condor has undergone a transformation over the past two and a half years: From a subsidiary of a vertically integrated travel group to an independent airline that looks back proudly on its history and tradition, while at the same time embarking on the path to the future. We want to express this unmistakably through our corporate identity: Condor is vacation and Condor is unmistakable – like our new design, with which we are now launching into the future. Our new trademark are stripes, our figurative mark stands for our origin and the colors for diversity. This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass.”Condor reveals new brand identity
There are a few more details.
I almost thought that the new livery was a joke when I first saw it. It grew on me, and I love it. There are a couple of thoughts.
The new livery of the German leisure airline is unlike anything we have seen before. The new livery features stripes in five different colors, and the planes will stand out at any airport they fly to.
The first plane with the new livery will be the A321. As of this fall, we can expect the A330-900neos to enter service.
What do you think about the new livery? I'm curious if I'm the only one who loves this.
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