Smashburger is trying to increase its alcohol offering.
In late March, the fast-casual chain opened its first corporate-owned restaurant in Denver. The bar sells beer on draft and in cans.
Smashburger is trying to elevate the overall fast-casual dining experience for consumers.
Consumers in the US are demanding more out of fast-casual restaurants, according to Bachmann.
When people come in, we want to give them an elevated product that tastes great and 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611 888-270-6611
The Denver Smashburger is the first corporate-owned restaurant with a full bar and alcohol license. Some of the chain's franchisees already have large bars in airports.
Restaurants are rethinking their sales channels and redesigning their layout in order to cater to soaring demand for delivery and takeout. They have been adding drive-through lanes, boosting their apps, and even turning to ghost kitchens, which sell food only for delivery.
Smashburger provides multiple order and collection points in its restaurants, including food lockers and more drive-through sites. Around two-thirds of Smashburger orders are not eaten in its restaurants.
As the economy continues to improve, restaurants are looking for ways to make diners come back, and offering a wider selection of alcohol could be one of them.
People have had to cut back on socializing and dining out due to restrictions and lockdowns.
It is almost unbelievable to walk into a Smashburger and be able to sit down with your family and have a great meal, even though people have been locked down or fearful to go out.
The Smashburger restaurant in Denver has signature cocktails such as Blackberry Smash, Smoke and Spice Margarita, and Smash Rum Punch.
Many American bar owners have switched up their cocktails to show their support for Ukraine. Some bar owners told CNN they were changing the name of Moscow Mules to Kyiv Mules.
The company doesn't have any Russian products in its restaurants.
The addition of alcohol to Smashburger restaurants is intended to appeal to a variety of demographic, whether it's a family that comes in or people who want a burger and beer at the bar while they watch a ball game.
Smashburger plans to open a few full-service bars in New York City over the next few months.
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