The public will be able to download the app on April 7, according to the company's app and Play Store page.
The salt-to-software giant is trying to go head-to-head with rivals including American e-commerce group Amazon and a local billionaire.
The app will allow users to send money and pay for things like broadband, electricity, water and satellite TV.
It is hoped that customers will find the one-stop shop offer and rewards lofty enough to make the bold switch. One NeuCoin is equivalent to one Indian rupee, so they will be offered one as a reward.
The firm plans to phase out different group unit loyalty offerings by BigBasket, 1mg and other services and replace them with NeuCoins, according to a report.
The rewards are one of the major focuses for the group as it attempts to build a cohesive layer for its services that operate in a wide range of categories. The giant is poised to create the largest loyalty program in the country.
The company is in talks with several investors, including SoftBank, to raise capital for its tech ambitions, according to the Economic Times.
There are pictures of the app. Credit is given to TechCrunch.
The app was reported to be close to being launched in February. Access to the service and a recent build of the app were among the things we got hold of.
Our initial impression was from our very beginning.
Despite the delays, TataNeu looks anything but modern and executives at the firm are still scrambling to figure out how they can draw customers to the super app, according to two people familiar with the matter and materials provided to TechCrunch.
[…] But the app is comically buggy, horribly slow and the integrations merely point to different Tata services via an in-app browser — sometimes with the desktop view on a phone.
The Economic Times has a person named Digbijay Mishra.
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