Dick Vitale gave his account of the UNC-Duke rivalry and shared some of his most memorable moments. (3:10)
There are a lot of intriguing storylines to the Final Four, and ticket marketplaces are seeing an increase in demand and price.
Duke and North Carolina are playing each other for the first time in the NCAA Tournament, and it will be the final season for Blue Devil coach Mike Krzyzewski. It's the fourth Final Four appearance for the team, and they're hoping to win their third national championship, but first they have to beat Kansas.
The Final Four games in New Orleans are among the hottest-selling NCAA tournaments in StubHub history. We expect to see demand increase even more as we get closer to Saturday, with excitement building for the first tournament game between Duke and North Carolina.
The average price of tickets sold so far is $1,045, which is the second-highest average it has seen for the Final Four, and as of Friday afternoon, there were still 3,020 tickets available on StubHub. The average ticket price for the Final Four was $1,260.
The cheapest ticket on StubHub is $240, compared with $200 on Vivid Seats.
The average ticket price for the Final Four is $614, which is the highest price in the history of the event, topping the 2015 Final Four with Wisconsin, Kentucky, Duke and Michigan State.
Fan Forecast is a program that is used by Vivid Seats to project the makeup of the crowd at a sporting event. The Final Four will be made up of 37% Duke fans, 22% North Carolina fans, 22% Kansas fans and 19% Villanova fans according to the company.
StubHub says that 10% of its total ticket sales for the Final Four are from New York and 9% are from New Jersey.
The lowest package on the NCAA website is $432.50, which puts the buyer in the upper-bowl. The lowest package is available for a lower-bowl seat at $7,655.
There is a lot of attention on the Duke-North Carolina game, with the two rivals finishing the season against each other and now facing off once again for a shot at the title.
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