Swatch Joins Louvre Museum for Art-Filled Watch Collection

Swatch continues its foray into the world of art with a new collection with the world-renowned Louvre Museum. Coming off 2018's joint collaborations with Rijksmuseum Amsterdam and the Thyssen-Bornemisza Museum in Madrid, this collection sees masterpieces like Leonardo da Vinci's La Joconde aka the Mona Lisa, Frans Pourbus the Younger's portraits of Marie de' Medici and Henry IV of France, and Guido Reni's The Abduction of Helen, all reinterpreted in a playful manner.

The Mona Lisa version sees a "YlOUvre" (YOU louvre) dial with Lisa Gherardini sporting an orange mask. Both Marie and Henry have also been given modern updates with Marie sporting a blue hair color and Henry a pair of bright-red glasses. Guido Reni's cupid sees a "5" tattoo on his arm, also at the 5 o'clock position, where he can be seen pointing towards a heart date window. All watches also receive a "LOUVRE" strap free loop. Look for the collection now at all Swatch flagships.

In other watch news, HYT furthers liquid watch technology with new H5 collection.

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