Breeze tried to acquire Avelo and aha! to create the super ULCC bravaha! David Neeleman, who was ousted as CEO of the airline in 2007, will return as CEO of the airline after it buys JetBlue.
The deal, which was announced wearing wire-rimmed glasses, a black turtleneck, jeans, and tennis shoes, was worth $5.62 per share, but the shareholders of the company wouldn't go for that. The new company will have a mix of cash and stock, along with 10 bags of blue chips for every share owned by the shareholders. The new airline will celebrate the acquisition with two new tail fins designed by David, an homage to the previous management teams of both airlines.
David Neeleman was at the helm of the airline when it first took flight. The deal to secure a giant pool of slots at JFK allowed the airline to flourish early. David's trademark style of rapid growth got him into trouble when the airline melted down on February 14th, 2007, after it kept trying to operate in a snowstorm. David was replaced by Dave Barger who had previously headed the operation.
Since that time, the airline has become more conservative with its growth plan. David's mind was drifting to the fortress of solitude Brazil to plan his move after it became clear that he always wanted to return. There, David founded a blue airline called Azul which became wildly successful, but it was missing something. Get it!
David thought up Breeze, an airline that would bring him back using A 220s to fly longer, thin routes that other airlines wouldn't work on, after a cool wind blew past his Connecticut home. He was able to move from Azul to another location with a bunch of cheap Embraer 190/195s.
David has 80 A 220s on order, but he will control more than 300 airplanes when he takes over JetBlue. He is expected to add another 1,000 airplanes to the orderbook. He will have no problem finding a place to fly them. Definitely.
The network and fleet strategy needs to be realigned. Southwest was traded so it could get back into Long Beach, which angered American. The DOJ blamed American immediately. David said that he was going to acquire unwanted A330s from Azul for cheap so that the airline could start flights from Salt Lake City to Brazil.
Changes will be seen on the onboard product. Blue Basic, Blue Extra, and Mint are the primary offerings of the airline. Breeze has Nice, Nicer, and Nicest. Five product types will be involved in the new grid.
The A321s will be refitted with 48 Mint seats, 30 Even More Space+ Extra seats, and 24 seats in the back to make sure there is enough availability in the top cabin. The Embraers will only have 9 seats so that they can be operated. Finding enough pilots for 1,000 new airplanes will be a challenge, so this will help create a sustainable pipeline.
All of this is dependent on government approval which is definitely not going to happen. At least not today, that's ok, because none of this is going to happen. Happy April fools day!
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