A new name and image deal for a women's basketball player from the University of Connecticut aims to address food insufficiency for students.
The first student-athlete brand ambassador for the education platform is Bueckers. A pop-up grocery market in Minneapolis will give out 6,000 free meals on Saturday, thanks to a partnership between the nonprofit branch of Chegg.org and the hunger relief company Goodr.
The Final Four will take place on Friday, with Bueckers and the Huskies taking on the Cardinal. In the national semifinals.
After exploding onto the national scene last year, Bueckers missed 19 games this season with a knee injury before returning in February to help the Huskies advance to a 14th consecutive Final Four.
It means a lot to be able to give back to the community that gave me so much. It is only the beginning.
The sophomore guard wants to open Goodr grocery stores on college campuses. 32% of college students in the U.S. have suffered food insecurity since the start of the COVID-19 Pandemic.
I am fortunate to have grown up with food on the table, and I want to make sure I share the opportunities I have with others. I have a lot of responsibility and privilege.
As one of the top beneficiaries from new NIL legislation and policies enacted over the summer, Bueckers previously announced deals with StockX, Gatorade and Cash App, while also filing a trademark application for the phrase "Paige Buckets" to use on athletic apparel.
According to Opendor, Bueckers had the highest estimated social media post value for both men and women in the Sweet 16.
She had previously said that she would not sign any NIL deals during the tournament. Lindsay Colas, Bueckers agent at Wasserman, recently told Business Insider that "anything you see now was pre-banked."
The star launched a foundation that incorporated social justice and equity into her deals.
The opportunity to build a business while playing in college has always been about the change I can make.
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