Visa launched a program to bring small businesses into the digital economy.
Over the past year, we have seen rapid growth in the NFT community.
The idea of a small business is evolving to include other independent businesses with creators and entrepreneurs who want to build digital-focused companies.
Artists, musicians, fashion designers and filmmakers will be able to build their businesses with NFTs through the Visa Creator Program.
There is no hard cap on the number of creators for the first cohort and all members will have access to Visa clients.
Large merchants and brands are asking every day how they can get involved.
The traditional way of selling physical goods has a lot of logistics involved, which can be a huge challenge for small businesses and individuals to compete and scale.
One of the first participants in the cohort was a former Major League Baseball player. Visa did not reveal that he was involved in the program at the time it was announced.
Johnson created a character after hearing his nephew ask if astronauts could be black.
His 10-part collection consists of black male astronauts posing in a range of elements from helmets covered in spaghetti and meatballs to a simple, sleek white helmet. The price range for the Aku NFTs is from $1,790 to $37,000.
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I saw firsthand how NFTs can enable artists. I wouldn't be in that position now.
Over the past year, Visa has been an advocate for the community. It made headlines for buying a popular NFT in August of 2021, and now it has said that the purchase wouldn't be the company's only NFT under its belt.
In December of 2021, Visa launched a crypto advisory practice to help clients and partners consider a deep dive into the space.
NFTs are a primitive tool that can change commerce and create new opportunities. Which ones to use? How do you stand out? How do you reach people? We want to learn from the creators as much as possible.
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Visa wants to be in these technologies to follow the future of commerce.
As for the next steps? Visa wants to make buying an NFT as easy as buying anything else online.
It is difficult for new consumers to experience the experience of buying and transferring cryptocurrencies.
The credit card company is looking into other ways to make NFTs more accessible for consumers. There are a number of initiatives that Visa is working on to make it easier for consumers to get into the space.
Small businesses and commerce help build community in towns and neighborhoods across the world. The creators are using commerce and NFTs to build like-minded communities of people all over the world that are coming together because they share a common set of beliefs.
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