Cloaked, a Boston-based startup that allows users to generate unique email addresses and phone numbers when creating online accounts, has secured $25 million in Series A funding.
The brothers founded Cloaked in 2020 to allow privacy conscious individuals to create unique identifiers. The service is available as an app and a browser extension. Rather than saving a user's passwords, Cloaked creates and replaces personal information with data.
Apple's Hide My Email and other similar services make it difficult for individuals to personalize their identities, but Cloaked's smart settings make that possible. Individuals can choose when, where and with whom they share information, and each email address and phone number can be turned on/off. Users can choose whether to live within Cloaked or auto-forward their messages to personal email and phone numbers.
Cloaked keeps personal information private from the beginning, with every user owning a database where all their personal information is stored, giving them the keys and control to manage or deletion at any point.
People liked the idea of feeling known, but not surveilled, according to Abhijay. He said that those using Cloaked in an early preview are trying to build a relationship with their data.
A service like a password manager can be used for generating online identities. The image is supplied.
The Series A funding that was co-led by Lux Capital and Human Capital will help the company continue to build out its product and exit the alpha stage. The startup now has a team of fully-remote employees and is looking to hire.
The first startup was founded by the brothers. Hey! was founded and sold prior to their latest venture. Users can add tasks to other people's schedules without sharing their calendars and invites.
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