On Monday, London marked 100 days until the European Championship, with an announcement of life-sized table football figures, hours before further sell-out crowds were announced.
The final at Wembley sold out within an hour of the general sale on Monday.
The showcase finale could surpass the record for any Euros match in a men's or women's tournament.
While fans scrambled to buy tickets online, London's colourful Carnaby Street was decorated with life-sized figures of female players from around Europe as some of the competition's stars posed for photographs with the trophy.
The quality of competition has increased hugely in recent years and this will be the biggest Euros in women's football history.
It is more difficult to win a Euros now than it was at the World Cup, according to France international andEverton player Kenza Dali.
The level is very close in Europe. There are some games at the World Cup where the gap is huge. You cannot pick a team and say they will win the Euros.
There are a lot of teams. It is really exciting. There is big competition in a country that is big for football. Who is going to win?
England have lost finals in 1984 and 2009, so they want to win the European title for the first time.
They were knocked out in the semi-finals of the Euros by the Netherlands, who went on to win the trophy.
The Lionesses will not set a specific measure on what would be considered a successful tournament on the pitch, but defender Jess Carter said it is what people dream of to play at a home Euros.
Carter said that the Euros will be unbelievable.
A successful tournament would make the nation proud and inspire a lot more younger children to play. All we do is try to do our best.
I don't think setting a specific goal is fair because there are so many stepping stones along the way. There are many top teams there. We are equally one of those, but our aim is to deliver our best on the biggest stage and see where that takes us.
Carter, 24, said there are so many world-class players at the tournament and that he hopes theirs can carry France further than the quarter-final stage they have reached for the last three successive Euros.
France should not be considered as a favourite because of their poor record in the competition.
A lot of people see us as a favorite, but we have never won a trophy.
The French teams have done well in Europe, so people think we can be favorites, but the national team is completely different.
We have a good team and prepare well. We need to find a way to do better than we did last time. That is the objective.
Germany had won the tournament six times in a row before the Netherlands won the last Euros.
They won the competition eight times before they lost their crown. They were beaten by England for the first time in the UK last month, and have lost their fear factor.
In the last two years, every other country has stepped up, and I think that is a sign of the times.
Germany are not the biggest fear anymore, but we are trying to get back to that. It is good to not have everyone expecting you to do well.
You can prove them wrong, I like being the underdog and almost showing off.
England won the Arnold Clark Cup in February and Berger thinks it shows the growth they have made.
She said that the perception of England has changed completely. I can see how the girls are talking at camp.
They want to do better at camp. England has been helped by howWiegman is treating people. The Arnold Clark Cup was where you could see it.
England are likely to be one of the favorites this year because of their depth. That is what you need in a tournament, not just the 11 players. The rest of them are pretty good as well.
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