JetBlue TrueBlue Selling Points With 30% Discount

There is a new promotion on purchased points. I want to share the details of it, but I also want to point out that buying TrueBlue points almost never represents a good deal.

Buy JetBlue points with a discount

Through Wednesday, April 20, 2022, there is a discount on purchased points. It appears that the standard deal is for up to a 30% discount, though different accounts may be targeted for different offers. You have to log into your TrueBlue account to see what you are eligible for.

The accounts I manage have a tiered discount of up to 30%.

• Buy 3,000-14,500 points, get a 10% discount
• Buy 15,000-29,500 points, get a 20% discount
• Buy 30,000-50,000 points, get a 30% discount

You can purchase at most 50,000 points per transaction, and at most 120,000 points per year. If you maximized the bonus, you could purchase a total of 50,000 points for $1,034.69, which is a cost of 2.07 cents per TrueBlue point.

This offer probably isn't worth taking advantage of, but it's also one of the worse value promotions we've seen.

Why buying JetBlue points probably isn’t worth it

Loyalty programs can make a lot of money selling points. Many loyalty programs sell points directly to consumers, generating tens of millions of dollars in revenue each year. This can be a win-win for both programs and consumers.

TrueBlue is a revenue based frequent flyer program and that isn't something that works for JetBlue. TrueBlue points can be redeemed for 1.5 cents each toward the cost of a JetBlue fare, but it's usually much less than that, and I value TrueBlue points at 1.3 cents each.

There isn't any way to get value out of TrueBlue beyond that. I'm not sure if the model for selling points is a good one or if it's just a percentage bonus.

If you're trying to top off an account for a redemption, this promotion isn't worth it. Buying 1,000 points will get you enough to book that award, and I could see it being worthwhile.

I would probably save for my next redemption, but I could see how some would rationalize this. The biggest percent discount only kicks in when you purchase 30,000 points, which is a big purchase to make.

Mosaic members used to be able to redeem points to upgrade to Even More Space seats at a reasonable cost, but that is no longer the case.

There is a discount on TrueBlue points. The accounts I manage are eligible for a 30% discount and can be used to buy points for 2.07 cents each.

There aren't many circumstances in which this is a good deal because TrueBlue is a revenue based program. I wonder if people are actually buying TrueBlue points at this price. This would be similar to an airline where you can buy a gift card for $300.

I'm missing some TrueBlue points.