PUBG studio inks deal to develop ‘blockchain- and NFT-based games and services’

Image: Krafton

The studio behind the game has a partnership with a company. The two companies will work together on the development, operation, design, and marketing of games and services.

The partnership comes a little over a month after the two companies said they would be working together to build a new Web 3.0 and non-fungible token.

The share price is the most important context for these deals. The Financial Times notes that it has dropped sharply this year in the face of stiff competition from Chinese rivals, who are pouring into its home market of South Korea. Korean developers are racing to develop titles that integrate the technology to shore up revenue.

Following backlash from fans and developers alike, some Western developers have had to distance themselves from their own products. GSC Game World walked back its plans to add NFTs to the game after at least three of its development partners expressed their opposition to the project.

The South Korean studio hasn't said which of its titles will have the addition of the technology or whether it will be integrated into its flagship game series. The game's PC title experienced a surge in popularity earlier this year after going free-to-play, while the mobile version of the game has been downloaded more than 1 billion times. The second free-to-play mobile game was released last year.

Hyungchul Park, the Web 3.0 roundtable lead, said thatKrafton will always see ways to work with companies like Solana Labs. Through this cooperation, we will be able to accelerate our investment in and output of blockchain-based experiences.