A new trade sales director is one of five appointments by The Scenic Group.
The outgoing Joseph Grimley will be replaced by the former head of retail at the firm, who will oversee a restructured sales team of 10.
She will report to Anna Wolfsteiner, the group's chief sales and marketing officer.
Emerald Cruises is the first superyacht to offer ex-Doha sailings.
She was responsible for business development and trade sales growth and previously held senior sales leadership roles.
Stafford has extensive experience in sales and commercial operations within the travel industry.
Wolfsteiner said thatAndrea's wealth of experience and natural leadership qualities will be a huge asset to us as we enter an exciting new chapter for the Scenic Group.
She is joining the team and I look forward to supporting her as we continue to realise our UK trade growth strategy.
The Scenic Group is a dynamic business that has an incredible line up of hardware.
She said that she was looking forward to helping UK agents recognize the enormous potential within the brand.
I'm excited to join the newly expanded trade sales team and work with them to grow.
Wendi has been promoted to the role of national sales key account manager with immediate effect.
Jonathan Davies was previously employed by Advantage Travel Partnership.
Davies becomes the group's sales manager for the north, Edwards becomes agency sales support, and Cooper becomes a marketing executive. They were recruited from outside the travel industry.
The Scenic Group is looking for a new UK sales director.
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