A software company is offering its staff discounts on a breast milk delivery service as it seeks to help its new moms

Babies should be exclusively and continually breastfed during their first six months. The US is the only member of the Organisation for Economic Co-operation and Development that hasn't implemented maternity leave.

Unsupportive work policies and lack of parental leave are some of the reasons why 60 percent of mothers don't breastfeed for as long as they originally intended.

ActiveCampaign, which provides cloud-based marketing and sales automation software, wants to help boost breastfeeding rates by helping the new mothers among its staff.

The company has a partnership with a breast milk delivery startup to allow mothers to continue giving breast milk to their infants while continuing with their careers.

Milk Stork caters to mothers who are working and breastfeeding their children. The partnership will give ActiveCampaign a discount of between 15% and 20%, depending on the shipping cost, and the company will cover all costs for its employees who wish to use the service.

The idea of partnering with Milk Stork came after the company suggested its employees use the service.

Rico said that he wanted to work with the head of benefits to turn the suggestion into a benefit that they offer their employees.

Kate Torgerson had enough of the lack of support for breastfeeding and funded Milk Stork. She said that working moms faced enough tradeoffs and compromises and should not have to compromise on breast milk for their babies.

She told Insider that having a baby is one of the most monumental and dramatic transitions a person will experience in their lifetime.

They know where they want to go, have established their reputation, and developed expertise, so they are well-equipped to take some big swings.

Torgerson said she faced the same dilemma as many breastfeeding mothers do today.

Do I take this business trip to further my career opportunities at the risk of losing my breastfeeding relationship and not feeding my child? She asked if she should continue to breastfeed her child and miss out on a career opportunity.

Milk Stork

Young mothers working at the firm will now have the same opportunities that Jenni Weinacht, who oversees the accounting team at ActiveCampaign and a mom, wished she had.

Weinacht said that the benefit was important to him when he was a child.

Weinacht was aware that the breast milk delivery service may spark questions about the pressure of having to come back to work early, so we want them to take the full leave and then come back and help them with the transition.

40% of its senior leadership are women at ActiveCampaign. A number of parents are working in the US.

Weinacht said that the company is keen to ensure that its staff feel supported when they have children, particularly moms.

Rico said the firm will try to remove any obstacles to combining parenting and work.

When a mother chooses breastfeeding as a primary source of nutrition for their baby, offering this service will take away the difficult choice and guilt they may feel by returning to work.

Now that we have employees across the country and the globe, travel will increase and this benefit will be utilized even more.

Milk Stork is working with over 800 companies of different sizes.

She said that when companies offer breastfeeding benefits, they send the message that they value the experience of working mothers and that she is here to support them.