Only NY Drops Capsule Inspired by Brooklyn Museum's History of Logos & Designs

Last month, NOAH joined the Whitney Museum for a brightly-colored hoodie capsule designed to reflect the diversity of New York. This time, Only NY is teaming up with the Brooklyn Museum for a special range of graphic T-shirts, hats, tote bags and a mug.

Only NY was granted access to exhibition posters and memorabilia that the Brooklyn Museum collected or commissioned over its near 200-year history. Taking inspiration from past and present exhibitions, Only NY captures the museum's rich history with a new selection of apparel and accessories that update the museum's logos, branding and design ephemera.

Blue and white T-shirts sport "The Brooklyn Museum" in a stylized font, while softer, pastel-colored shirts feature sphinx graphics and triangle designs. Tote bags, available in white and black colorways, are covered with the same prints. Only NY worked with the museum's archives and merchandising team to create a capsule collection that reflects contemporary aesthetics while still respecting the art institution's impactful past.

Take a look at some of the Brooklyn Museum x Only NY pieces in the gallery above. The collection will be available October 24 on onlyny.com, at Only NY's in-store locations and at the Brooklyn Museum gift shop.

For more art-related collaborations, LES (ART)ISTS is partnering with Damien Hirst for a T-shirt capsule.

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Only NY for the Brooklyn Museum! Working with the museum's archives and merchandising team, Only NY was granted access to the Brooklyn Museum's extensive history of exhibition posters, curiosities, and memorabilia, collected and commissioned by the museum during its near 200 year history. With access to this catalog, Only NY gravitated toward the museum's rich history of logos, branding, and design ephemera. The collection seeks to capture the iconic nature of the museum while taking inspiration from exhibitions of past and present. Available Thursday, October 24 @ 12PM exclusively online, in-store, and Brooklyn Museum Shop. Photos by @alec_kugler

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