A tech and science reporter at the US Sun was invited to a beer tasting with gold and lobster on the menu. The only problem is that all the delicious food was served in the metaverse during the event.
The reporter said they would never visit the metaverse again after they published a lackluster report about the experience.
The life out of the party was sucked out by the emotionless avatars of everyone in attendance.
A video was posted to the Heineken channel that showed the virtual drink. A DJ booth and backup dancers were part of the welcoming crowd at the press conference.
The effort, programming and coding that went into the event doesn't mean the beer company takes itself too seriously. Westenbrink told the Sun that the event was a joke.
Our new virtual beer is an ironic joke. It is a self aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world.
It's nice to see a brand making fun of itself and of marketing stunts in general, but other brands take the opportunity to advertise and sell more seriously. Neural networks can help marketers target ads using up entire electric grids.
The impact of future metaverse marketing events should be similar to that of Heineken.
There are more disturbing marketing campaigns.
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