A sneak peek of the changes that will be made to its loyalty program was published in January of 2022. The full refresh of IHG rewards has been delayed a bit. The changes were supposed to kick in as of March 2022, but have now been delayed. An internal memo to hotels suggests that the changes might be delayed through April. This is separate from the credit card changes that I covered. We know a lot about the new program. There aren't a lot of details yet, but it is being promised that the IHG rewards program will be a best-in-class program. We are just told to be patient. Stay tuned for the official launch of the new IHG Rewards program in a few months. You’ll hear more about our new benefits and all the updated ways to earn and redeem. And when it comes to picking perks, the choice is all yours. Get ready for a loyalty program that rewards you for being you. It is interesting that there is a reference to being able to choose perks, so maybe members will be able to choose the benefits that matter most to them. The elite tiers of IHG rewards will be changed. We’ve redesigned our tiers and earning structure so that you can earn more points and have more ways to use them than ever before. New tiers = more rewards. The new program will have four elite tiers. What is changing here? We don't know what to expect in terms of changes to elite benefits, while we know the changes to elite qualification and bonus points. We don't know a lot about what changes will be made to the IHG rewards program, other than the names and requirements for new elite tiers, and a promise that the new program will be best-in-class. The program needs to be simpler and more rewarding if it wants to improve. I have doubts about whether things will change for the better. Changes to the loyalty program are being made this year. The changes won't be happening this month, but they will be happening in April 2022, at the earliest. We know that IHG will have four elite tiers, with new requirements and a new name. It's too early to know what to expect, but the program has a long way to go if it wants to be competitive. What do you think will happen with the IHG rewards program?Upcoming IHG Rewards program changes
IHG Rewards introducing new elite tiers
My take on IHG Rewards program changes
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