Sacramento Kings player Buddy Hield (center) fights for the ball during the second preseason NBA ... [+]
The NBA currently generates some $500 million in international media revenue, a paltry sum compared with the $2.7 billion the league gets annually for its U.S. national media deals. Despite the NBA's current problems with China, Lee Berke, president and CEO of LHB Sports, Entertainment & Media, is bullish on the league's prospects outside the U.S.
Catch Berke's discussion on the YES Network's Forbes SportsMoney show with my colleague Bob Lorenz and me.
My mentors were James Walker Michaels, Geoffrey N. Smith and William Baldwin. I started out in the statistics department of Forbes in the mid-'80s then transitioned to w...
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