The company banned deepfakes in 2020. Karissa BellK. Bell|03.16.22
KYIV, UKRAINE - MARCH 16: (---EDITORIAL USE ONLY â MANDATORY CREDIT - "UKRAINIAN PRESIDENCY / HANDOUT" - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS----) Ukrainian President Volodymyr Zelensky virtually addresses the US Congress from Kyiv, Ukraine on March 16, 2022, at the US Capitol Visitor Center Congressional Auditorium, in Washington, DC. (Photo by Ukrainian Presidency / Handout/Anadolu Agency via Getty Images)
Anadolu Agency via Getty Images

Facebook's policy banning deepfakes was put to the test during Russia's invasion of Ukraine. The company confirmed on Wednesday that it had removed a video that was supposed to show Ukrainian President Volodymyr Zelensky.

Meta's head of Security Policy Nathaniel Gleicher said in a statement that their teams identified and removed a video that claimed to show President Zelensky issuing a statement.

2/ We've quickly reviewed and removed this video for violating our policy against misleading manipulated media, and notified our peers at other platforms.

— Nathaniel Gleicher (@ngleicher) March 16, 2022

Snopes reported that the video, which it described as poorly done, also aired on a Ukrainian TV station that was reportedly hacked. Zelensky's head didn't fit on his neck and there were obvious signs that the footage was fake.

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