Get ready for some tough conversations.
The upcoming test is sure to cause drama among the account-sharing set. Some people who share accounts outside of their immediate household will have to pay extra to continue doing so.
Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don't live with, each with their own profile, personalized recommendations, login and password, at a lower price.
The sub-account test is limited to subscribers in three countries. That does not mean that it will stay there. When asked if there were plans to expand the test beyond those three countries, they wouldn't give any details. How many users live in the countries subject to this test is not known.
Accounts are being shared between households, which will impact our ability to invest in great new TV and films for our members.
The additional sub accounts will be priced at 2,380 CLP in Chile, 2,99USD in Costa Rica, and 7.9 PEN in Peru. A new profile transfer feature will allow users to move their entire profiles to new paid accounts. Imagine breaking up with a romantic partner and taking your piece of the account with you.
Until this point, account sharing has been a defining feature of the streaming industry. It is certain that any challenge to that will put fear in the hearts of users, as it did in March of 2021.
Tweet may have been deleted
Wednesday's announcement merely represents the enforcement of the existing terms of use, which state that the service and any content accessed through it may not be shared with individuals beyond your household.
It may come as a surprise to some users. What constitutes a household in the eyes of streaming services is often rather vague. No ex-roommates, far-off siblings, or best friends are required to apply to be in a household.
Get ready for some hard conversations.
All Rights Reserved © 2024
