Prepare for the future with Google Analytics 4

Data-driven attribution can be used to analyze the full impact of your marketing across the customer journey. It helps you understand how your marketing activities influence your conversions by assigning credit to more than just the last click. You can use that analysis to improve your campaigns.

With new country-level privacy controls, you can manage and minimize the collection of user-level data, while preserving key measurement functions.

Get more value from your data by using machine learning to generate insights about user behavior and conversions, create new audiences of users likely to purchase or leave, and improve your marketing.

With expanded integrations with other products, it's easy to use Analytics insights to improve your campaigns.

McDonald's Hong Kong met its goal to grow mobile orders using a predictive audience, and exporting it to Google Ads, increasing app orders more than six times. The team saw a 2.3 times stronger return on investment, a 5.6 times increase in revenue, and a 63% reduction in cost per action.

A strong measurement foundation has been created by the 4th iteration of the GOOGLE ANALYTICS. Tina Chao, McDonald's Hong Kong Chief Marketing and Digital Customer said that they were able to get valuable insights from their first-party data with machine learning.

All customers can now use Search Ads 360 and Display and Video 360. This means that any of the properties of the Google Analytics 4 can be used in the Google Marketing Platform to strengthen their campaign performance.

New sub and roll-up properties allow you to tailor the structure of your properties to meet data governance needs. The data can be accessed by different teams or partners in accordance with your policies.

Up to 125 custom dimensions, 400 audiences and 50 conversion types per property are some of the higher limits offered by Analytics 360. You will have peace of mind with service legal agreements across most core functions, including data collection, processing, reporting and attribution.

As a large enterprise business with a wide product portfolio, the new Analytics 360 has unlocked insights for our teams to make data-driven decisions, while providing the ability to meet our complex data governance needs with ease and flexibility.