Who would have thought that a lot of startups would come up because of the fact that you can only link to one website in your bio? Alex Zaccaria is the CEO of Linktree.
We started in 2016 with a clear use case to solve this problem for musicians and artists that needed a better way to link out of socials to all their different revenue streams, and we really needed to unify that experience for them to help drive monetization. This category was created by us.
Over the last year and a half, Linktree has raised over 50 million dollars. A $110 million all equity round was announced today by the Australia-based company. Linktree's values have been raised to a whopping $1.3 billion. That's a lot for a lightweight mini-website builder.
These tools are used by brands. Some people use Linktree to list resources to support causes that they care about, or simply direct their friends to their profiles, even though Linktree boasts clients like Selena Gomez, TikTok and Major League Baseball.
Like any good idea, other companies tried to spin the idea into something better, but Linktree has been able to keep it. Songlink/Odelski was recently acquired by Linktree to create a Music Link feature. With Music Link, artists can paste in the link of their song on any platform, and their Linktree will auto-populate with links to their song on all platforms, rather than individually navigating to each platform to get a link.
We have over 24 million users and close to 40,000 sign ups per day. According to the figures provided by the company, Linktree has doubled in size since March 2021.
Linktree is in a hyper-growth phase, and these fundraises focus on growing the team. We were seven people in March of 2020 and now have over 230 people around the world.
‘Link-in-bio’ company Linktree raises $45M Series B for its social commerce features
Most recently, he was senior vice president of Growth Initiatives at twitch, Linktree just brought on Mike Olson as president. Olson will focus on the United States market.
Most of our users are in the U.S., but we are based in Australia.
There are four different subscription options, ranging from free to $21 per month. The paid options have more tools for creator monetization. Linktree doesn't take a cut of transactions when users send a creator a tip, buy a product through theshopify integration or book a request. As your monthly payment increases, Linktree will start taking a cut, and that percentage will decrease from 10% to 0.5%. For a larger creator, it's a good idea to pay $21 a month to lower Linktree's cut from 10% to 0.5%. In the last year alone, Linktree helped 1.7 million people drive 1.2 billion clicks to commerce-related websites.
Right now, we are not charging at all, but we will give users a heads up on what that will be.
Despite being valued at over $1 billion, Linktree's current revenue streams are limited to monthly subscriptions. Linktree wouldn't give any revenue numbers, including the percentage of paid subscribers, or whether or not the company is profitable yet.
Everything is focused on the idea that if we add value to users, if we help them win, they will pay for it by converting more, getting better results or saving them time.
Linktree clarified that this is actually an extension of the company's March 2021 Series B round.
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