A new holidays brand and itineraries by a renowned singer have been unveiled by Imagine Cruising.

At the Globe Travel Awards on Tuesday night, the classical artist, who was recently named the biggest selling classical artist of the century, announced the new Imagine Holidays brand and collection.

The opera singer has performed for customers in front of the Burj Al Arab, as well as onboard the company's seacation charters.

The Collection was developed over six months and will include two staycation holidays, followed by options being explored in destinations including Italy, Croatia and Africa. The Queen's Jubilee will be the theme of one of the UK holidays.

Premium escorted tours and rail journeys will be included in the Imagine Holidays brand.

Speaking to Travel Weekly editor-in-chief Lucy Huxley at the Globes, Jenkins said that he was excited to have collaborated with Imagine under the new brand of Imagine Holidays.

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A variety of artists would be included in her collection.

She said that she wanted to make sure that the entertainment was tailored to fit the style of the holiday.

Robin Deller said that they are at the early stages of their journey and will be led by their customers. We are searching the world from Australia to Europe and everywhere in between and we would love to ask any tourist boards or travel providers that would like to come on this exciting journey with us to contact the team at Imagine.