You have to mint in the metaverse.

The Meta CEO and founder didn't offer a lot of detail, but he characterized the integration.

In a conversation with Shark Tank's Daymond John, Facebook's CEO said that they are working on bringing NFTs to the photo-sharing service.

In December, Adam Mosseri confirmed that the company was exploring NFTs with the goal of bringing the technology to a wider audience.

Last summer, the company hosted Creator Week, an invite-only virtual summit that it characterized as a private event for NFT creators.

Meta's vision of a lucrative connected virtual world filled with digital goods is in line with the interest in NFTs that it has.

While the company's plans aren't much of a departure for anyone who has been following Meta's ambitions, the integration might be a lot to stomach for some creators.

The NFT profile pictures for premium users were enabled by Twitter earlier this year, but between the platform's existing NFT community and Jack Dorsey's hype.

Meta's track record of products in the crypt is spotty so far, to put it generously. The company downsized the plans for its owncryptocurrencies until they were not as revolutionary as they had been.

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