Facebook has worked itself into a corner over its moderation of threats against Russians.
Last week, internal company emails were obtained and they show that calls for violence against Russian soldiers and even Russian president were not being removed.
Facebook's parent company Meta is in full damage control mode, walking back some of the eyebrow-raising policy decisions.
Content moderation is difficult when representatives of your company allow for death threats to be made.
Meta global affairs president Nick Clegg said in a statement that they are narrowing the focus to make it clear that it is never to be construed as condoning violence against Russians in general.
Threats against Putin are no longer being made.
We do not permit calls to assassinate a head of state, so we are narrowing our guidance to make it clear that we are not allowing calls for the death of a head of state.
The Ukraine conflict has had several tough impasses around it. Russian authorities blocked all access to Facebook in the country earlier this month after Meta didn't back down over being requested to restore the Facebook presence of several state-controlled outlets on the platform.
This week, Meta-ownedInstagram was going to be axed.
The thorniness of content moderation is underscored by the odd reversal of decisions that came to light less than a week ago.
It also doesn't help that Facebook has a questionable track record of failing to moderate inflammatory comments.
We have no tolerance for calls for genocide, ethnic cleansing, or any kind of discrimination, harassment, or violence towards Russians on our platform.
Meta narrows guidance to prohibit calls for the death of a head of state.
Facebook says it's okay to call for violence against Putin.
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