Rihanna's body-inclusive lingerie brand, Savage X Fenty, is reportedly mulling plans to go public in a deal that could value the company at $3 billion

According to a report, the lingerie brand is considering going public in a deal that could value the company at $3 billion.

The brand is in talks with Goldman and Morgan Stanley, according to the first report. There is no final decision or timing for an IPO. When contacted by Insider, Savage X Fenty was not available to speak.

The lingerie market in the US has been making waves with the launch of the underwear brand by singer-turned-designer RiR. The brand's CEO and creative director, who is also the founder, owns a 30% stake in the company.

It opened its first stores in the US earlier this year after raising $125 million in funding. The company said it would open stores in Europe in the future.

Its new stores put the brand in direct competition with lingerie powerhouse Victoria's Secret, which is in the midst of a major turnaround effort after years of sliding sales and pressure from critics to update its brand image.

Though she is best known for being a musician and actress, her business ventures enabled her to reach billionaire status in 2021. According to Forbes, she is worth over $1 billion.