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The VW camper is a cultural icon associated with hippies, surfers and Scooby-Doo (AFP/ALBERTO PIZZOLI) (ALBERTO PIZZOLI)

The VW bus, a symbol of the hippy movement, is being reinvented by Volkswagen, but some of its former afficionados are not convinced.

The latest iteration of the camper, known as the ID.Buzz, is part of the flagship ID line and will be unveiled on Wednesday evening.

Herbert Diess, the group CEO, said in a question-and-answer session that reviving theicon was a priority.

The new model, with its curvy resemblance to the original VW campers that had their hey-day in the 60s and 70s, was a turning point for Volkswagen.

Volkswagen will also present a cargo model with a potentially larger market.

The flower power is there.

Ben Pon, a Dutch importer, was inspired by the design classic when he visited the Volkswagen plant in Germany in 1947.

Pon drafted the first plans and convinced VW to start production in March of 1950.

The chubby camper, a symbol of liberty and free- thinking, was embraced by the Californian surfer community.

The bus has become a staple in pop culture, as well as the cast of the cult independent film Little Miss Sunshine.

The camper has a positive image. The bus which contributed to the history of the flower power movement is now the car for the Fridays for Future generation and Hippies of the Climate crisis.

There are charging stations.

Winning over classic van owners to the new electric model might be a challenge.

Melanie Wolf, a member of a VW Bus-lovers club in Bavaria, says that the ID.Buzz had been taken on the bonnet of the original T1 camper.

She frequently hits the open road in her camper van model with her partner, most recently taking it on a tour of Norway.

"I am interested to see how Volkswagen pulls off the mash-up between the trendy world and the Bulli mindset," says Tobias, using the camper's affectionate German nickname.

The spirit of liberty and independence on four wheels was hard to match with the limited freedom offered by electric motors.

The range of the ID.Buzz has been estimated by the German association ADAC.

In the most beautiful places, when you spend the night in the middle of nowhere, there won't be charging points in another 20 years, according to the owner of a group of old campers.

Even though she finds the electric model fascinating, his partner says the fossil fuel-powered models are just so flexible.

Hans Toma, 62, a proud owner of a T2 camper from the late 70s, says that the adventures you can have will be different with the ID.Buzz.

ys-sea

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