Sales teams and customer services can spend a lot of time looking at customer and market data. This takes a lot of time, requires them to sift through multiple sources, and is subject to human error. They usually end up outsourcing, or coming up with an expensive automated solution.
Tactic thinks it can automate customer and market research. It has raised $4.5 million in funding.
Tactic says it saves sales, marketing, and revenue operations professionals time by using big data.
No enterprise wants to pay people to lose time to manual research and data entry. They do. Rudy Lai, CEO and co-founder of Tactic, said in a statement that they knew there had to be a better way. Tactic is here to fill the demand for smart searching that is powerful and customizable.
The tactic is to allow sales and marketing people to ask questions in ordinary language and apply filters to rank the results. This can be fed into the software.
Tactic was founded in 2020 by Jack Hodkinson, an experimental physicist specializing in quantum materials and data analysis, and Rudy Lai, a former banker at Morgan Stanley and Bank of America Merrill Lynch.
Jan Hammer, a partner at Index Ventures, said thatTactic is one of a new generation of companies that are seizing the opportunity presented by the changes and improvements in natural language processing technology.
The seed funding will allow Tactic to grow.
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