A gamer plays on Sony's Playstation 5 console at his home in Seoul.A gamer plays on Sony’s Playstation 5 console at his home in Seoul.

Sony has stopped selling its consoles and software in Russia, becoming the latest major brand to pull out of the country.

One of the video game industry's most significant moves yet is Sony's decision. Industry insiders say that the company has the biggest presence in Russia.

Lewis Ward, head of gaming at research firmIDC, said that if a company on the console side has a particularly hard choice from a purely financial angle, it would be Sony.

A representative for Sony's video game unit said in a statement on Wednesday that the company has suspended all software and hardware shipments in the country. The store will no longer be available in Russia.

Sony Interactive Entertainment joined the global community in calling for peace in Ukraine.

Sony Group Corporation donated $2 million to the United Nations High Commissioner for Refugees and Save the Children to support the victims of this tragedy.

McDonald's, Coca-Cola, Starbucks and other brands have stopped operations in Russia due to the country's invasion of Ukraine.

Video game companies are severing ties with Russia. CD Projekt, makers of the sci-fi game Cyberpunk 2077, and Electronic Arts said they would block all sales of games and content in Russia and Belarus.

Microsoft said on Friday that it would stop new sales of its products and services in Russia. The next day, the studio behind the hit game said it was stopping commerce with Russia in its games.

Mykhailo Fedorov, Ukraine's digital minister, had previously called on Microsoft and Sony to block all Russian and Belarusian accounts.