New Zealand Rugby admitted that it didn't get it right and apologized for a post from the All Blacks account that appeared to sideline women.
The post said they were forever grateful to all the women in their lives that allowed them to play the game they love.
There were pictures of male players with their partners, daughters and female family members.
New Zealand Rugby apologized for not getting it right.
The intent was to portray the many roles women have in our game, and that is why we celebrated International Women's Day across all of our digital channels.
New Zealand's women team - known as the Black Ferns - tweeted from their separate account, marking International Women's day with a selection of their players picking out positive female role models in their lives, but the team was not mentioned by the All Blacks in their tweet.
The New Zealand women won the gold medal at the delayed Tokyo 2020 Olympic sevens.
The entire rugby community is so proud of the Black Ferns and all the wahine that they do.
The identity of the male players pictured in the All Blacks post caused a lot of concern.
Wing Sevu Reece, who pleaded guilty to injuring a woman in 2018, was one of those included in the post. He was discharged without conviction and won his first cap for the All Blacks in 2019.
The scrum-half who had an affair that resulted in him being suspended for lying to the All Blacks management was featured.
The All Blacks posted an initial post, and former England star and World Cup winner Kat Merchant was among those who responded.
Why is International Women'sDay needed? The post ignored the existence of the Black Ferns and instead thanked the women who allowed men to play.
How not to celebrate IWD from a male sport ally was written by Florence Williams. Being patronising. Allowing us to play is female stereotyping to the max.
It's not enough to acknowledge women, but understand the barriers and oppression.
McCay said that she would allow her to play the game she loves. It is almost as if it is a parody account.