The first event of the year was titled "peek performance".
The releases appealed to a range of customers, from everyday users looking for an upgrade to an expert in need of professional-grade hardware. Apple's celebration of women on International Women's Day was criticized on social media because Tim Cook wore a subtle tribute to Ukraine.
There was a lot of news about the actual products. Everything was announced today.
Tim Cook, Apple's CEO, announced new shades of green for the iPhone 13 and 13 Pro. Cook described the shade of green for the iPhone 13 as "bold" and "sophisticated", if they are both similar.
Are you "bold" or "sophisticated"? The choice is yours. Credit: Apple
The third generation of Apple's most affordable phone was announced Tuesday. The home button, an A15 chip, and 5G are included in the package. The price increase is the only surprise of the announcement. It is selling for $429 instead of the previous $399 price. That is a good deal for a powerful iPhone with advanced features.
Pre-order will be available starting March 18.
$429 is the price.
FWIW, people still love the home button. Credit: Apple
The latest iPad Air has an M1 chip, which makes it an appealing rival to the iPad Pro, which costs nearly twice as much. The iPad Air 5 has a powerful new Apple Silicon processor, a Center Stage camera that can follow you around while you are on video, and an upgradedUSB-C port for faster file transfer. It comes in a variety of colors, including space gray, starlight, pink, purple, and a new blue.
Pre-order will be available starting March 18.
The price is starting at $599.
The new iPad Air has some major upgrades. Credit: Apple
There is a new desktop called the Mac Studio on the block. The Mac Studio is positioned between the Mac Mini and the Mac Pro, but it comes equipped with M1 Max or the new M1 Ultra chip, which is described as two M1 Max chips rolled.
The Mac Studio is designed for professionals. In the back it has a number of ports, including four Thunderbolt 4 ports, 10GB of Ethernet port, two USB-A ports, an HDMI port, and a headphone jack. The Mac studio has built-in wi-fi. The Mac Studio goes for $8,000.
Pre-order today with availability starting March 18.
The M1 Ultra chip costs $3,999 and the M1 Max chip costs $1,999.
The new Mac Studio looks like a taller version of the Mac mini. Credit: Apple
Apple's new studio display was described as a perfect complement to the mac studio. It has a 27 inch screen, 5K resolution, 600 nits of brightness, and over a billion colors. The display has its own A13 chip which means it offers advanced video/audio quality and features Center Stage even when not used with the Mac Studio. The studio display has three ports and can connect to any other Mac.
Pre-order today with availability starting March 18.
The price is 1,599.
The Mac Studio/Studio Display is geared towards professionals. Credit: Apple
Chris Taylor of Mashable breaks down whypeek performance wasn't for everyone.
All Rights Reserved © 2024
