NFT Guy Pays Rolling Stone to Run Article About How Great NFTs Are

It is hard to discern what is real and what is fiction when it comes to NFT news. An example comes from a new article that appears on the website of the storied magazine Rolling Stone, but it was actually paid for.

The article was written by Larry Dvoskin, an NFTentrepreneur and former musician, as part of the Rolling Stone Culture Council.

When the program was launched last year, it was lambasted.

Washington Post columnist Sonny Bunch cracked, "Just put Rolling Stone out of its misery already."

Academic Jeff Jarvis quipped, "So sad, Rolling Stone becomes Forbes."

The program hides the fact that the article is fee-based until you hover your mouse over a small caveat. The piece does not reflect the views of Rolling Stone editors or publishers according to a vague line at the top of the story.

The content is often embarrassing. Dvoskin's article is titled "How to be a Successful NFT Entrepreneur Based on My Experience" and he brags about his experience in the NFT industry.

He talks about how NFTs represent a quantum shift in our culture and how to make money off of it.

It's a cautionary tale about sponsored brandbuilding masquerading as objective journalism or analysis, and what happens when that troubling trend intersects with the hype-filled world ofcryptocurrencies.

It also reminds me of other examples of sponsored content that went awry, such as when The Atlantic published a piece from the Church of Scientologists.

The piece discussing NFTs under the magazine's banner is a dark artifact of late-stage capitalism. It is also something that we will see more of as financially-struggling media companies try to find additional revenue streams.

We can only hope that the labeling and disclaimers forefronting the articles in the Culture Council are enough to make sure that people know what they're reading. It's a bad look and an unfortunate sign of things to come.

Knockoff eBay NFTs are kind of based.

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