AirJapan is a new airline brand for medium-haul international routes.
The service launch of the new carrier is expected in the second half of FY 2023.
A new airline brand was announced in the fall of 2020 as part of the transformation of theANA Group's business model to pursue growth and the ability to quickly respond to a wide range of customer preferences.
ANA is keeping a close eye on the recovery of demand for international flights and is still considering the exact routes and dates of the first flight.
Hideki Mineguchi, President of Air Japan, said they are excited to begin unveil Air Japan and the selectable service and comfortable cabin experience it will offer passengers. We are proud to be a part of the team that is increasing options for travelers while also bringing the same commitment to quality and safety found across the ANA Group.
The airline's caring, thoughtful and gentle approach can be summed up in the phrase "Fly Thoughtful". We aim to create a completely new kind of air travel experience based on both Japanese ideas and a commitment to quality, as an airline that is friendly and caring to all.
The brand name AirJapan was chosen to convey to people around the world that we are a Japanese airline, and to remind customers that we offer Japanese quality.
The image of a kind and thoughtful hand-to is what inspired the logo.
The brand's color is a combination of the traditional Japanese colors. The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process that requires trust and thoughtfulness from the artisan. The sunrise color was inspired by the spring season of Japan and shows our commitment to comfort and care.
"Our goal is to create a completely new kind of air travel experience that is neither a full-service nor low-cost carrier (LCC), combining the best of both worlds while also featuring Japanese-style ideas and quality."
Hideki Mineguchi, President of Air Japan
Zipair is the second medium-haul, leisure carrier to operate from Japan.
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