Facebook took another jab at Russia by pulling all of its advertising from the country and refusing to run ads from Russians anywhere in the world.
Due to the difficulties of operating in Russia at this time, ads targeting people in Russia will be paused, and advertisers within Russia will no longer be able to create or run ads anywhere in the world.
Russia's tech and communications regulators said on Friday that they had blocked Facebook after slowing access to the site for a week.
While Facebook said it is working to keep its services available to the greatest extent possible, the company did not provide an update late Friday on where that effort stood.
The finances of the company are not expected to be affected by the advertising move. If the US tech world pulled the plug on Russia, it would have a 1%- 2% revenue impact in a worst case scenario, according to an analyst.
The tech industry's reaction to the invasion of Ukraine is an escalation of the Facebook decision. The president of global affairs at Facebook said early last week that the company wouldn't stop fact-checking state-run media posts about the invasion. The site in the country was slowed down. Access to Russian-run news sites was blocked by Facebook. This week, the global block of access to all state-run media was expanded to include Facebook and Instagram.
The company has said that it is only seeing the effects of slowing down in the region. The platform is not blocked. All ads in the country were halted by Google after it complained about YouTube. The China-owned site TikTok has removed content from Russian news organizations, according to the Russian news agency.
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