The hit comics series by Darick Robertson and Garth Ennis, which was produced by Sony and aired on Amazon Prime Video before The Boys, made a lot of noise in the superhero media landscape. The Boys was dropped by the DC-owned imprint Wildstorm after its first few lurid issues, but was picked up by a new publisher. The Boys: Diabolical is a new animated series that has become a hit with live action fans, and now that the show has become a hit with the public, Dynamite is looking at new opportunities for the other titles in its stable.
After selling licensed merchandise for a decade, Dynamite began publishing comics in 2005. Over 17 years, the company has followed a remarkably consistent strategy: take proven, if somewhat shopworn, characters and turn them into the kind of books that comic fans love, with solid stories, high quality art, and eye-catching covers.
That formula has propelled the publisher into comics mid-tier, behind the big two of DC and Marvel, along with companies like Dark Horse and IDW.
The company's best-known titles include characters from magazines of the 1920s and 30s like The Shadow and Red Sonja. Elvira, a horror host, and a character called Peter Canon, the inspiration for the Watchmen hero-turned-villain Ozymandias, are just a few of the characters that are featured in the comics. Ian Fleming wrote the original James Bond novels.
The original sexy vampire, Vampirella, which the company acquired from its original owners a few years ago, is in talks to become a major media property, either in feature films or streaming.
Nick Barrucci is the founder and CEO of Dynamite. Barrucci has run his company making the kind of comics he personally wants to see on the rack, and he maintains an ardent love for the comics he grew up with.
The sale of Dark Horse to a Swedish game company in January made Barrucci the last man standing atop the only top 10 comics publisher owned by a single person.
Barrucci has one eye on the media world. He bet on his company printing lots of The Boys Omnibus editions to make sure they were in stock when the show came out. The Boys: Diabolical will be released on March 4 and the third season will premiere on June 3, according to Barrucci.
It has been a challenge to make sure comic stores have enough copies on hand.
While other publishers have hedged their bets on the direct market by going heavy into trade book sales and distribution, Barrucci has stood by Diamond International and puts the direct market front and center in the company's plans. He personally went to bat for his local comic store, Philadelphia's Fat Jacks Comics, in the depths of the Pandemic. He is also an avid collector of original art and hosts weekly live sessions for fellow fans and collectors.
Barrucci has been unafraid to explore new media, new markets, and new opportunities despite his traditional approach to the business. The Boys has proven to be a major hit property for the company, and now they are looking for their next big adventure.