According to the report, the company has stopped selling ads in Russia. Since the Russian invasion of Ukraine began, the tech giant has implemented more limited ad bans, but now it applies to YouTube, search and outside publishing partners.
In February, the tech giant blocked Russian channels from generating ad revenue on the video sharing website, before barring Russian state media from being able to monetize their content across its platforms. All kinds of ads that seek to take advantage of the situation were banned.
There are other tech companies in the region that have implemented ad-related changes. After the invasion began in Russia and Ukraine, the social media platform halted ads and recommendations in those countries to make sure critical public safety information is elevated and ads don't detract from it. It demoted all Russian state media on its website around the world after blocking access to Sputnik within the EU. The news apps of Sputnik and RT were pulled from the store by Microsoft.
According to The New York Times, Google has been very careful with its decisions. Russian authorities previously threatened to prosecute individuals if their employers did not abide by their rules, and it has over 100 employees in the country.
The ban on all ad sales in the country was made by the search engine giant after Russia demanded the removal of video ads that it said were spreading false political information about the country. According to a Wall Street Journal report, the Russian regulatory agency is accusing YouTube of running advertising campaigns to misinform the Russian audience and creating a distorted perception of current events.
Russian authorities have been blocking websites that provide information that is contrary to their country's official narrative about the invasion. The Russian government restricted access to Facebook within the country, as well as limiting access to other social networking sites.
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