With no sign of Apple event invites being sent out for the company's rumored spring event on March 8, when could Apple's long-awaited spring event be?
Apple CEO Tim Cook speaking at the company's September 2020 Special Event
Despite having a ring of the widely-rumored March 23 Apple event from last year that never occurred, when Mark Gurman first floated the chances of an Apple event on March 8 he noted that the company's plans could change:
Apple Inc. is targeting a date on or near March 8 to unveil a new low-cost iPhone and an updated iPad... Given that the planned timing is still more than a month away, the company's plans may change in the face of production delays or other changes...
Global events have changed a lot since February 4, when Gurman published his article, and March 1, when invites would have likely been sent out. It is possible that Apple decided to delay its spring event until international tensions are calmer and there is a better climate for optimism to unveil new products.
There is a small chance that Apple could still hold an event on March 8, but this would mean sending out invites less than a week before the event and this is atypical of Apple. The company only gave six days of notice for its event in October, so it's not likely that they'll have a spring event this year.
There are a lot of possible dates for Apple's spring event. Apple has held an event in March in six of the past eleven years, which is in line with Gurman's rumor. There are only two spring events in April.
Apple usually holds its events on Tuesdays, with invites being sent out to the media a week earlier. Unless Apple provides less than a week's notice ahead of its Spring event this year and with no invites sent out yet, an event on March 8 can now be ruled out. There are three other possible dates this month.
There is a rumor that Apple will hold an event on Wednesday, March 9 or Thursday, March 10 in Japan, and that accessory maker Belkin is planning to launch accessories for the third-generation iPhone in Japan on March 10.
Belkin plans to launch new iPhone SE 3 accessories on March 10.
The Apple event could be scheduled for March 10, expect invitations starting tomorrow. pic.twitter.com/GAhXUpEaY8 — Majin Bu (@MajinBuOfficial) March 2, 2022
Since Japan is 17 hours ahead of time, it is possible that Apple is starting to deviate slightly from its expected patterns, which may make an event on a Thursday more believable.
Gurman's original claim said that Apple was targeting a date on or near March 8, meaning that March 9 or March 10 would still be more or less in line with the most influential spring Apple event rumor to date.
There is a chance that Apple could choose to unveil its new products via press releases and newsroom posts. All of the products that are expected to be released this spring are good candidates for a more low-key announcement since they are expected to be minor internal upgrades.
My take: we could see press releases for new Apple products this month. An #AppleEvent with all the associated hoopla could come across as tone deaf given current global affairs. — Tim Hardwick (@waxeditorial) March 2, 2022
When there was no spring Apple event in 2020, the company released a press release for the current iPhone SE, which was a substantially bigger upgrade than was expected for the new model this year.
It's important to remember that Apple sometimes chooses press releases to unveil new products, such as the AirPods Max in December 2020, but it's also important to remember that the Mac mini is expected to get a redesign this spring.
We know that new Apple devices will launch soon. In January, Apple filed what is believed to be new iPhone SE and iPad Air models in the EEC database, and in February the company filed three new Mac models with the model numbers A2615, A2686, and A268. The other two Macs are desktop machines. It's possible that this relates to two Mac mini models and one 13-inch MacBook Pro model. Apple tends to file new devices in regulatory databases within weeks of announcing them, which suggests that the launch of these devices is very close.
The upcoming launch of these four new Apple devices is supported by a plethora of rumors from reliable sources and they are believed to have been in mass production for several months, but there are also other devices such as the redesigned iPad Pro with wireless charing that could be on the cards for announcement.
It seems like it's just a matter of time before we know when these new devices will be formally unveiled, and it's worth keeping an eye out for Apple to send out event invites around 9am PST. We will update this article as soon as we know more about the event.
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