Amazon Luna launches for anyone in the US, adds free games for Prime members and Twitch integration

The cloud-based game streaming service is launching in the US today for anyone to use, in addition to adding a variety of new features, including free games for Amazon Prime members.

Luna was only available to a limited number of customers through an invite-only program. Today's launch opens up the service for anyone to use in the United States, which could significantly expand the number of Luna customers.

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Amazon also announced three additional channels that customers can subscribe to on a monthly basis, similar to Microsoft's Xbox Game Pass.

Amazon Prime members will be able to play a selection of free games on the Prime Gaming Channel each month. In March, Prime members will get access to Devil May Cry 5, Observer, System Redux, PHOGS!, and flashback. The other titles will be free for the entire month of March, but Immortals Fenyx Rising will only be available for a limited period of time.

The Jackbox Games Channel will include classic games like Street Fighter II and Metal Slug 3. The Jackbox Games Channel has a new feature that lets other friends join you in playing even if they don't subscribe to Luna themselves. The Retro Channel and Jackbox Games Channel will cost $4.99 per month.

Luna is different from other cloud services in that players can purchase games like they would on any other platform. Instead, players subscribe on a monthly basis to individual channels, which come with their own bundles of games. The primary Luna Plus channel is available for $5 per month, along with the other channels, along with the new additions mentioned above.

Amazon is using the official Luna launch to show off some new features. Simply press a button on Luna and you will instantly be able to stream your game live, complete with a camera feed. There is a system for Fire TV users to link their phone to their camera and use it as a webcam.

For those who don't have a dedicated controller, the company is adding the ability to use an iPhone or Android phone as a controller.