The maximum time limit on TikTok has been increased to 10 minutes.
The new limit is being rolled out to all creators now after several months of testing.
Since the app launched, there have been many extensions made to the time limit. TikTok used to allow videos of up to 15 seconds before increasing it to one minute. The limit was increased to three minutes in July of 2021.
Matt Navarra, a U.K.-based social media consultant, brought the change to the attention of the world on Monday.
TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022
After Navarra posted his message, TikTok confirmed the change, saying: "We are always thinking about new ways to bring value to our community and enrich the TikTok experience." Longer videos were introduced last year to give our community more time to create and be entertained. We hope that uploading videos that are up to 10 minutes will unleash even more creative possibilities for our creators around the world.
The extra seven minutes will allow creators to get more experimental with their content, and also reduces the possibility of having to split presentations across more than one video.
As for TikTok, giving its community the chance to create longer videos allows it to better compete with YouTube, and could work to increase user engagement on the app.
The increased limit takes the app further away from its roots, which may be disappointing to some people who were there at the beginning. The community is happy with the ongoing changes and the fact that TikTok is gradually extending the maximum time suggests that.
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