TikTok is a short-form video sharing platform. The maximum length of video uploaded will be 10 minutes, a significant increase from the previous limit of three minutes. Dance videos should be replaced by long-winded rants and reaction videos.
The longer video length limit was confirmed in a statement sent to Gizmodo by a TikTok spokesman.
TikTok has pivoted away from the confines of short content. In July of last year, TikTok increased its maximum video length from 60 seconds to three minutes. After that, the company started testing out five minute videos among some of its users, but held off on rolling them out more widely. TikTok's maximum video length was capped at 15 seconds when the app first launched.
Other social media companies are doing the opposite of TikTok's venture into longer and longer content. In the last few years, all of the above mentioned platforms have released their own versions of TikTok, with the goal of trying to get in on the act.
During Meta's fourth-quarter earnings call, CEO Mark Zuckerberg talked about the success of Reels, the short-form TikTok-esque feature. The CEO mentioned the company by name five times during that fourth.
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