The country's ongoing invasion of Ukraine led to the creation of new measures to prevent the spread of misinformation on Monday.
The company will be adding links to Russian state-linked media outlets on their social media accounts. The orange exclamation point on the labels warns users to stay informed.
The ability for Russian state-linked media to reach a wide audience will be affected by the reduction of visibility on the platform.
Today, we’re adding labels to Tweets that share links to Russian state-affiliated media websites and are taking steps to significantly reduce the circulation of this content on Twitter.
We’ll roll out these labels to other state-affiliated media outlets in the coming weeks. pic.twitter.com/57Dycmn8lx
— Yoel Roth (@yoyoel) February 28, 2022
The changes will be made immediately. In the next few weeks, it will add similar labels for other state-affiliated media accounts.
As people look for credible information on the Russian invasion of Ukraine, we understand and take our role seriously.
State-controlled media accounts are labeled on an account's profile page, but they aren't visible to the public.
After a number of accounts linked to the Chinese government spread propaganda about protests in Hong Kong, the company stopped allowing advertising from state-affiliated media accounts.
The company has seen more than 50,000 links to outlets affiliated with the Russian government on a daily basis since the invasion of Ukraine began. The new labels add helpful context to conversations on the micro-messaging service, in line with its efforts to do the same with messages related to global elections and the Pandemic.
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