TikTok expands max video length to 10 minutes, up from 3 minutes

TikTok is starting to allow users to upload videos up to 10 minutes in length. Tiktok has been testing the change for several months. TikTok videos can now be up to 3 minutes in length. The limit was expanded from 15 seconds to 60 seconds.

We are always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok.

The expanded video length will give creators more time and flexibility when filming things like cooking demos, beauty tutorials, educational content, comedy sketches and more. Prior to the new video length, creators had worked around TikTok limitations by encouraging viewers to follow them for part 2 or more of their video series. It can be difficult for users to find the right video in a series if they have to scroll through a creator's feed.

Today's announcement makes TikTok even more of a competitor than it already is. TikTok has grown so fast that it has threatened to launch its own short-form video rival in its own app. TikTok is known for its combination of features, including its library of special effects, and hosting short videos isn't the only advantage. stitches and duets allow creators to collaborate with other users.

The TikTok threat wasn't the only social app that took notice of it. The duet-like Remix feature is one of the new features that are similar to TikTok. It also added Facebook to the list. The TikTok-like video feature has been launched by bothSnapchat andPinterest.

As TikTok chases ad dollars, YouTube is focusing on TV ad dollars. The annual Brandcast advertiser show will be hosted by the video platform during the week of the TV Upfronts in May, instead of the digital NewFronts. It will remain a sponsor for the latter.

The app will allow users to film longer videos over the next few weeks. When they receive the update, they will be notified. They need to make sure that they are using the latest version of TikTok before trying out the feature.