How Your Brand Should Use NFTs

NFTs are everywhere. There is a risk in not engaging in a new space for brands. How should they proceed? It's a good place to start, but it's also just a first step, like Registering a domain name way back in the early days of the internet. Next, look for ways to tie your project to your brand. Experiments, but with authenticity and an eye on the future. If it feels out of step, trying to mimic what others are doing is pointless.

NFTs are going mainstream in 2022. You can now show off your favorite NFTs as a profile picture on social media. Mass-market players and luxury brands alike are launching new NFT collections at a rapid pace because of a fear of missing out.