Russia Today and a few other Russian channels have been temporarily barred from earning ad revenue. Citing extraordinary circumstances and the recent sanctions against the country, the company told the news agency it was putting a pause on the ability of several channels to monetize their content on the platform.
In addition, the videos from those content creators would appear less frequently in user recommendations, and that the channels would no longer be accessible in Ukraine following a request from the country's government. The full list of restricted channels was not provided by YouTube. We reached out to the company for more information.
It's hard to say how the restrictions will affect those channels. According to Omelas, the Kremlin generated $27 million in ad revenue over the course of two years. Russia has earned as much as $73 million in ad revenue from YouTube over the last 12 years.
The move is similar to those from Facebook. Nathaniel Gleicher, Meta's head of security policy, said on Friday that the company was prohibiting Russian state media from running ads or using other monetization features in response to the invasion of Ukraine. On the same day it was announced that it was suspending all advertising in Russia and Ukraine.
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