Russian state media can't run ads on Facebook.

Nathaniel Gleicher, Facebook's head of security policy, announced the ban.

The Russian military entered into Ukraine on Thursday from different parts of the country. There have been frequent airstrikes and shelling.

One of the baseless claims Vladimir Putin has made to justify the invasion is that Ukraine is committing genocide against ethnic Russians.

We are banning Russian state media from running ads on our platform anywhere in the world. We apply labels to more Russian state media.

The changes will continue into the weekend. We are keeping a close eye on the situation in Ukraine, and will continue to share steps the company is taking to protect people on our platform.

A Meta spokesman told Insider that they are taking steps to fight the spread of misinformation in the region.

He said that they were working with third-party fact-checkers to debunk false claims.

Meta said it move the content lower in the feed so fewer people see it when it is rated false.

Our thoughts are with everyone affected by the military conflict in Ukraine.

Meta has set up a special team to deal with hate speech and misinformation related to Ukraine.

Big Tech platforms are trying to figure out how to deal with the conflict. The accounts that were blocked for sharing footage of the invasion from Ukraine were justified by misinformation.