Bronny James Signs NIL Contract with PSD Underwear

Bronny James is cashing in on his fame, signing a name, image, and likeness deal.

Darren Rovell @darrenrovell

LeBron’s son Bronny, 17, signs name, image and likeness deal with @PSDunderwear. California high school athletes can accept deals like this. pic.twitter.com/IBZiX9Sb7e

The son of NBA star James is a junior basketball player at a California school. He is considered a 4-star prospect and a 34th ranked player in his class by the website.

After the recent declaration by King James, Bronny could get a leg up in the NBA draft.

James told The Athletic that his last year will be with his son. I would play with my son for a year. It is not about money at that point.

New NIL laws at the high school level in California allow Bronny to earn money once he reaches the NCAA. Endorsement opportunities should continue to roll in over the next few years, with over 6 million followers on social media.