Independent hotel and resort collections have been growing more and more important to the hotel and resort industry in the last decade or so.
We have seen a few signs of independent hotel and resort collections growing in size. Hyatt's Destination by Hyatt independent hotel brand announced its expansion into Asia this year. The Leading Hotels of the World will open around 20 hotels in the year of 2022, with an additional nine opening in January and February.
Travelers are choosing independent hotels over large brands.
Travelers have probably encountered at least one independent hotel or resort collection. Large hotel corporations have been instrumental in growing the independent hotel trend and are typically the most recognizable of these collections. The independent hotel and resort sector has over 50 years of experience for Preferred Hotels and Resorts. The Curator Hotel & Resort Collection was started two years ago because of the growth in demand for unique hotels.
The Chief Revenue Officer for Preferred Hotels and Resorts, Cheryl Williams; the Vice President of Marriott's Tribute Portfolio and the Autograph Collection, Jennifer Connell; and the President of the Curator Hotel and Resort Collection weigh in.
Today's traveler wants experiences that go far beyond what they already know, seeking opportunities to learn about new cultures, expand their perspectives, and witness something thatInstagram photos could never do.
They want authentic, personalized, and one-of-a-kind lodging experiences, which is exactly what independent hotels are designed to provide thanks to the reality that they have freedom to have more fun and express their personality through their distinct style, design, and approach.
The world's largest independent hotel collection is called the Preferred Hotels and Resorts. It specializes in luxury hotels that offer a connection to a destination's culture.
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