Meta launches Reels in Facebook globally, with more ads and editing features

Meta is launching its TikTok-clone Reels worldwide on Facebook, making the feature available through the service in more than 150 countries.

Adding new editing features to the Facebook version of the platform is one of the ways the social media conglomerate is expanding access to Reels. Most of these features are already available on Facebook Reels in the US and elsewhere, and in other countries as well.

Facebook users will be able to mix and share other people's videos and clips up to 60 seconds in length. They will be able to save drafts, and Meta will be adding new video clipping tools in the coming months that will make it easier for creators to test different formats.

Image: Meta

Meta is adding more ads to Facebook. There will be two new formats: banner ads that appear at the bottom of a Facebook Reel and static sticker ads that can be placed anywhere in the world.

Users will be able to share Reels in more places on Facebook in the coming weeks, according to Meta.

The company didn't give any new statistics for the success of its platform. Although Meta has been successful in cloning some rivals, its ability to challenge TikTok in the short-form video world is still uncertain.