A major development has just been revealed for the Privilege Club loyalty program. I'm cautiously optimistic, but I can't say for certain whether it's good or bad news.
Qmiles are the points currency that you can redeem for flights, upgrades, and other experiences, and currently you can earn Qmiles with the program. Qmiles will be replaced by the points currency of Avios as of late March 2022.
British Airways, Aer Lingus, and Vueling are some of the airlines that use the points currency of the International Airlines Group. Qmiles will be converted into Qatar Airways at a 3:1 ratio.
There are hundreds of Avios partners who can earn and redeem rewards, including in travel, leisure, shopping, and financial services. If some basic requirements are met, it's possible that we'll see a transfer between accounts at a 1:1 ratio.
At the moment, nothing is changing to how Privilege Club status is earned. Status will be determined by how many Qpoints you earn. It is expected that redemption rates on the airline will stay the same. British Airways Executive Club has adopted a pure distance based award chart, but it sounds like it won't be adopted by Qatar Airways.
What is the logic behind the adoption of Avios as the airline's points currency? There are a few general thoughts.
I've said before that I thought the Privilege Club had a lot of potential, but the loyalty program has been lackluster. Where does that leave us?
I'm cautiously optimistic. Improvements to Privilege Club have been seen in the past couple of years, and program leadership is trying to improve. I suppose only time will tell if there will be negative changes.
Changes are coming to the Privilege Club. Qmiles will be replaced by the points currency of Avios. A lot is not changing as of now. The way that status is earned will stay the same, and the redemption rates aren't expected to change either.
Time will tell if this is good or bad news. This definitely has the potential to be good news, so I'm hoping that's the case.
What do you think of the new points currency adopted by the airline?